In the old days of Television, as soon as an ad came on TV people were quick to change the channel. Why are we surprised that the same thing has happened withonline video?
Here are several ways in which the landscape of online video has changed.
“Branded By” vs “Sponsored By”
Let’s take a vote; who actually watches traditional TV advertisements? Anyone? You there, the video ad producer put your hand down… any that’s what I thought. No one. We’ve all got PVR and fast-forward through the commercials .
When watching online videos, we can’t wait until the seconds tick to zero on the counter for when we’re allowed to skip the rest of an online ad in favor of our desired content destination. Often people will even click away from the page because they have decided that whilst they want to watch a kitten waking up… it’s not worth having to watch the ad.
Read more at Entendre Productions.
About Entendre Productions
Entendre Productions is a boutique video production company with offices in Sydney and the NSW Central Coast of Australia. Corporate Video Sydney.
TAGS:
Video production, video production Sydney, Sydney video production, corporate video, corporate video Sydney, corporate video production Sydney, corporate video production, online video, online video Sydney, marketing videos, marketing video sydney, training videos, training videos sydney, web video, web video sydney, music videos, music videos sydney, video editing, video editing sydney, event videos, event videos sydney, video production central coast, cinematography, property videos, property videos sydney, real estate videos, real estate videos sydney, promotional video, promotional video sydney, motion graphics, motion graphics sydney, animation, animation sydney, filmmaking, filmmaking sydney
Video Production Sydney and the Central Coast 